A new edition of the bestselling introduction to tourism textbook From the local to the global level, the forces that shape todays economic and social conditions also affect the tourism industry. Anyone involved in the work or study of todays tourism industry must consider all these factors together and their effect on it. This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes: Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of...